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Responsive web design is a web design approach which provides an amazing viewing experience to the visitors. It is basically a trend which is predicted to remain dominant for years to come as it provides easy reading of content and navigation through web page. This design is actually a set of techniques and tools used for making websites fit for every screen. As with passing days, the number of browsers and devices are increasing in the market. Responsive design for web is a fundamental design of website which works well with browsers of these devices. Benefits of responsive web design are as follows:
  • Cost-effective design:  Designers do not need to develop multiple versions of a website now. As now powered by latest technologies and tools, modern day designers ensure that one website fits all screens and that significantly cuts down the cost.
  • Flexible web sites:  Websites that are built in this way fit well any screen size whether it is big or small. There was a time when websites were primarily designed for desktop computers but with the emergence of smaller and portable devices, designers felt the need to design websites that are flexible and can be opened and viewed from any device. So the Responsive design of websites came into existence.
  • Lower bounce rate:  ‘Bounce Rate’ is actually the percentage of website visitors who leave a site without fully or partly exploring it. It increases due to several reasons including poor navigation and slow loading of web pages. Responsive website designers ensure lower bounce rate by keeping the navigation easier and increasing the usability quotient of a website.
  • Features are easy to find:  As per usability factor is concerned, these responsive websites are far more advanced than their precursors. The features of these websites can be easily found unlike desktop-only websites that were like maze games for many mobile web surfers.
  • Fluid designs:  Text content and images used on these sites are adaptable with new technologies and scope for further modification/changes remains wide open for the website maintenance professionals.
A fast-moving website implies that you’ll be as responsive with customer service as your site is about loading-up the About Us page. You should have proper understanding of what responsive Website Design is and its significance in ecommerce website designing. It is not advised to hire a professional from Web Design India without properly knowing the characteristics of this kind of websites otherwise you might get misled by counterfeit designers.

One of the best ways to know about responsive design is to look up in Wikipedia and other authoritative websites. You need to do some research on the web first and then decide whether you really need a responsive website or an inflexible website might work well for your ecommerce business. As mobile users are increasing by leap and bounds, so it is highly recommended to design responsive business websites.

Source: - http://blog.biztechconsultancy.com/abrogate-compatibility-issues-responsive-web-design/